First is a quote that he found from a Spanish distiller: “The good life is expensive.  There is another way to live that doesn’t cost as much, but it isn’t any good.” I like that line.  Everybody has dreams of living a certain lifestyle and most people think they will never have it.  I think that’s too bad.  I believe that we are here to experience all of the greatness that life has to offer and it is a shame when we limit ourselves with wrong ideas.  Bob Proctor notes that salespeople are both the highest paid and the lowest paid of all professions and the difference between high and low is just your mindset.

The second statement that stood out is that “selling is something you do for a person, not to a person.” Being involved in network marketing circles online I am constantly amazed at how pushy some marketers are.  They will tell you all about how great their opportunity is almost before they ask your name.  Selling is about finding out about the other person.  Who are they, what kind of person are they, what are their concerns and needs.  Build a relationship first then only bring up your product and business opportunity if you see that you can fill a legitimate need of theirs.  Most people I meet on a daily basis know nothing about me being a network marketer or the product that I sell unless I learn they have a need for it.  Be a person and a friend first.

Bob then went on with the qualities that he thinks makes for a good salesperson.  “It takes a pleasing personality and sincere desire to help someone else improve their quality of life.” I think we’ve pretty much covered this one.  If you are friendly, not pushy, and have a genuine desire to help then you have the necessary qualities to be a great salesperson.  The rest of what you need are skills that can be learned.

If you like this material then you will love Bob Proctor’s other programs.  If you are interested in trying you hand at sales then I recommend network marketing because it is easy to get into and learn the skills as you go.  I know of a few different opportunities that you can check out.  Leave me a comment and we’ll talk.

Wayne Woodworth
Everyone is a salesperson. Most just don’t know it.

You create a sales funnel by introducing yourself and your products to your prospective customers through something inexpensive, or even free.  Introductory offerings such as ebooks or other inexpensive items work very well.  Your goal is to give your customer a taste of what you have with only a small commitment from them so that you can build their trust.  Through successful delivery of a quality product it is easier to get your customer to come back for more expensive items because you have already established a relationship.  Once a customer has tried your entry-level product you work on upselling your interested customers to your next tier product and so on up to your high-end products.

The personal growth industry does this very well.  I will pick on James Ray because he does this very well and has excellent products and programs.  Currently he spends most of the year traveling around doing FREE 2-hour seminars.  Once you are there you get quality content for 2 full hours.  Near the end he will introduce his books and learning systems and offer them at special event pricing, taking you from the free level to the $20 level for books and the $100 level for learning systems.  Then he will tell you about his 2-day programs at the $1000 level and so on up to 5-day programs.  For the first two hours he has been building your trust in his quality, for free, so that you will be more likely to buy into his products and events.  They really are quality.  Check James Ray out if you are interested in personal growth.

The same thing will work in your business.  I’m in network marketing with a wellness company that sells magnets.  Not many people know what magnets can do, so I will create a sales funnel for the magnetic products.  To get prospects started in my funnel I sell, or sometimes give away, a small button magnet to help people with their aches and pains.  Most people are curious enough that at $2 a piece people are willing to try them out.  Once they feel the benefits it is easy to upsell them to a pair of magnetic insoles, then massage tools, and finally a complete magnetic sleep system.

As a network marketer, I can do the same thing to get people interested in the business side as well.  I can start with a free report about the potential tax benefits of having your own business or a book about starting your own business by someone like Loral Langemeier.  Once they see that they really should have their own business I introduce them to the different levels at which they can start their business with me.

As you can see, a sales funnel is easy to set up and makes it easy for your prospective customers to get to know your product and through that process they get to know you so that you can build that all-important relationship and have customers who return to you again and again.

Wayne Woodworth
Home-Based Business Owner
Internet Network Marketer